When a small group of people are brainwashed into a belief system and way of life, we call it a cult.
eg. the Manson family, David Koresh
If the group is a bit bigger, we call it a club.
eg. Collingwood supporters, Trekkers
If it gets really big, the terminology is religion.
eg. the Catholic Church
I'm sure society or family might even fit in there too...
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